Liberty Biberty, the insurer’s bright-yellow puppet mascot, has inspired a surprisingly passionate anti-fan base.

A protest in Boston outside the Liberty Mutual office over the mascot shows how deep the hate goes.

The yellow fluff ball features bright blue eyes and the Statue of Liberty crown. Here is how it's dividing the internet.

Last Sunday afternoon, a social media driven "protest" against Liberty Mutual Insurance Co.'s fuzzy yellow mascot Liberty ...

A small crowd took to the streets of Boston to protest against the existence of Liberty Biberty, the new fuzzy yellow mascot ...

A YouTuber’s joke about getting rid of an insurance company’s mascot turned into an actual protest, with dozens of people ...

Advertising disclosure: When you use our links to explore or buy products we may earn a fee, but that in no way affects our editorial independence. Liberty Mutual and Farmers offer customizable car ...

Liberty Mutual introduces Liberty Biberty, its first new mascot in eight years, expanding its insurance advertising strategy across TV, streaming and social media ...

Applicants can apply for life coverage in minutes, with no medical exam and just a few health questions. The offering pairs Liberty Mutual’s trusted consumer brand with Ethos’ underwriting technology ...

There’s some strange goings-on in the car insurance advertising world right now, and that’s saying something, since the whole ...

Advertising disclosure: When you use our links to explore or buy products we may earn a fee, but that in no way affects our editorial independence. Liberty Mutual and Nationwide offer customizable car ...

Liberty Mutual retires the Safeco Insurance brand, moving personal lines products under its name while preserving existing ...