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At the Ehrenberg-Bass Institute, University of South Australia, we’ve spent decades researching brand strategy. Coca-Cola’s ...

Passa Cola is Malaysian-Japanese founder Kenji Tee’s homemade answer to sugary soft drinks – with a laidback motto and ...

In a world dominated by soda giants like Coca-Cola and Pepsi, a 27-year-old entrepreneur is stirring up the industry with a ...

Nitin Bhandari, VP & General Manager - Beverages, PepsiCo India & South Asia, speaks to Geetika Srivastava about how the ...

The viral comedian christened the new $46 million venue in Alabama, drawing an audience of about 9,300 people.

This Pepsi/Coke alternative soft drink has rapidly expanded to 18 countries while donating 10% of its profits to ...

Many experts argue that tariffs will result in higher levels of inflation. Coincidentally, inflation is used to calculate ...

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Campa Cola is currently owned by Reliance Consumer Products Limited (RCPL), the FMCG arm of Mukesh Ambani-led Reliance ...

Blue milk might be Star Wars canon, but for fans like me here on Earth, Coca-Cola is a little more iconic. Now, Star Wars and ...