What FIFA’s new controversial logo reveals about the power of branding From FIFA's latest design to a hot AI ... retains the brand recognition of both companies, but creates something new ...
If there's one thing we know about rebrands, it's that many consumers hate change. From the biggest branding evolutions to ...
DeepSeek's friendly whale hearkens back to a more playful era of tech branding—and it might just be the disruptor the AI ...
Ferdinand based Universal Design unveiled a new logo on Friday. The company stated in a press release that the update is part ...
Logo design is tricky - just ask Sears ... Sears is far from the first company to be criticized of copying another company's logo. In fact, famous companies from Starbucks to Disney have been ...
Major CT company rolls out new logo in age of smartphone communication. It’s name is changing too.
The iconic stag— proud and resolute— traces its roots back 150 years, almost as long as Hartford has been known as a center for insurance. But the Hartford insurance company "s long-lived logo is now ...
Is your logo safe? As a brand expert and CEO of a logo design company, I'll reveal whether you're exposing your brand to risk. Choosing a logo type, after understanding the positives and negatives ...
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