The old Pepsi logo, pictured in 1990. Jean-Erick PASQUIER/Gamma-Rapho via Getty Images But taking inspiration from a previous design also comes as Gen Zers bring back several trends from the '90s.

Legendary Nike executive Sonny Vaccaro reveals the luckiest aspect of Michael Jordan's success in the sneaker industry.

How Jerry West became the NBA’s logo. A photo of Jerry West, who died Wednesday at 86, was the inspiration for Alan Siegel’s red, white and blue design in 1969.

David Stern spent 30 years as the NBA's longest-serving commissioner, but he refused to admit the obvious: Lakers legend Jerry West was the inspiration for the logo.

Super Bowl 57 logo inspiration, backstory. This year’s game is being played in Arizona, so the logo takes inspiration from southwestern themes.

The City of Oakland's official logo. City of Oakland In 2000, Oaklandish , a newly formed street art crew, added burrowing roots to the image, mirroring the towering branches of the tree with ...

It might sound odd, but The Rolling Stones’ logo was partially inspired by a religious figure. In addition, the creator of the logo drew some inspiration for it from an encounter he had with ...

Artists behind the new designs said they drew inspiration from across East Tennessee, hoping to highlight locations and elements from throughout the area. Luis Lopez is the main artist and ...

This change comes with a new logo, station graphics and a refresh of the station’s overall branding. As part of the new look, the station will debut its new WCPO 9 image campaign, “Home.” ...

The slanted text in Alexandria Ocasio-Cortez’s logo, and its break from the traditional red, white and blue color palette, has formed a new graphical language for progressivism. Imitators abound.