Creating Big Waves: How Disney’s Marketing Brought The Masses Back For ‘Moana 2’; Sequel’s Promo Campaign Worth $100M+
Disney went big on selling 'Moana 2' to a global audience, their multi-prong bespoke marketing campaign yielding a $386M+ ...
Simply Solventless Projects Strong Growth in Q4 2024
Simply Solventless Concentrates Ltd (TSE:HASH) has released an update.Don't Miss our Black Friday Offers:Unlock your investing potential with ...
Humanising Growth: How CMOs Can Build Brands With Soul
What distinguishes a truly remarkable brand? It's far more than product features or market share. Brands with soul are built ...
Canada Sues Google To Break Up Advertising Business
The lawsuit, filed with the Competition Tribunal, follows a multi-year investigation into Google's dominance in the digital ...
The man who changed the iGaming industry!
Gaming is changing, with groundbreaking games and crypto payments. Here's how innovations like Aviator and marketing ...
Overhauls of 'heritage brands' raise the question: How important are our products to our identities?
A spate of iconic rebrands in recent weeks have left some people reeling in a consumerist society where what we buy says a ...
Target debuts ‘weirdly hot’ new Santa and people are obsessed: ‘Marketing needs a raise’
Santa has a new personality to match his sleek appearance, too — one that’s more rock star than jolly. In one ad, Santa bicep ...
Photo Shows Old Paramount Logo on Day It Was First Painted in 1965?
One social media user who made the claim asked: "Can you imagine how much he would've made by now if he didn’t just sell it ...
Impacts5d
Reasons Why Promotional Pens Are a Must-Have Marketing Tool for Australian Businesses
In a competitive market like Australia, it can be challenging to stand out. As a business owner, manager, or marketer, you’ve ...
Car Brand Jaguar Rebrands, Completely Misses The Mark, Internet Goes Wild With 40 Memes
For all companies, there comes a time when a rebrand is needed—either to attract new customers, to keep the old ones ...
Athletic Business6d
Tennessee Middle School Says UC Sent Cease-and-Desist Letter Over Bearcats Logo, Mascot
A middle school in Tennessee must choose a new mascot after the district’s athletic department said it received a ...
Athletic Business6d
Rebound Ace® Unveils Refreshed Logo and Branding
The logo’s fresh blue and green circles overlap to symbolize the dynamic balance of cushioning and support that Rebound Ace surfaces provide. The green circle is a direct connection to the iconic CSS ...