British racing's largest marketing campaign yet will launch May 20 under the title "The Going Is Good," with Simon ...

Frequent riders on Butler Transit Authority buses may see some changes in the coming months, thanks to a new marketing and ...

Marcy Klipfel oversees the full HR department and contributes to a high-performance culture as chief engagement officer at ...

Every strong marketing plan starts with clear goals—but ... like automatic lead capture and marketing automation. For example, drip campaigns are useful in helping you stay connected with ...

Looming tariffs, fragmented shopping and uncertainty, oh my! Here are four opportunities to optimize marketing outcomes ...

Social media marketing is more popular than ever, but one social media platform often gets overlooked - Facebook (Fb). While ...

DCT Abu Dhabi's Emma Campbell on why destination marketers must understand how consumers use AI and the need for meaningful ...

For instance, if you’re selling marketing automation software ... such as Google’s Ad Variations or Campaign Experiments, or Meta Experiments, to ensure that separate individuals are exposed ...

The NFL season is over, and Thanksgiving is months away, but NBCUniversal has turned the spring horse race into a multi-hour ...

Just as great pizza chefs focus on the quality of their cheese and tomatoes, the marketing funnel can be more useful if it’s ...

PATTAYA, Thailand – As Vietnam races ahead with aggressive, forward-looking tourism policies—including a new 10-year golden visa and a goal to welcome 23 million foreign tourists in 2025—questions are ...

Discover how to reduce your brand’s environmental impact with sustainable digital marketing strategies. Learn eco-friendly ...