Experts at the e4m India Brand Conclave 2025 emphasised brand identity, storytelling, and strategic platform selection for ...

Sir Martin Sorrell emphasised the transformative role of AI in advertising. He called for automating media planning, stating ...

AI Chatbots: Virtual assistants are powered to offer instant support, guide users toward making purchases, and answer queries ...

Let’s look at some of the trends likely to define 2025, and perhaps you’ll feel a little more prepared for what’s in store.

Marketing agencies bring specialized expertise, staying on top of the latest industry trends, tools, and strategies. The key is finding the “right” agency. They should have experience and connections ...

Bosch’s ‘#LikeABosch’: Last summer, Bosch named Droga5 its US Agency of Record, tasked with ambitiously expanding Bosch’s ...

Discover how social media shapes the gaming and online casino industries, driving trends, fostering communities, and ...

AbbVie's acquisition of Allergan significantly increased the firm's debt level. We expect the firm's net debt position to peak at close to $70 billion in 2020 but given the strong cash flows of AbbVie ...

Full Colour Media is underpinned by a body of custom research conducted with more than 10,000 brands and with 5 million data points, culminating in a ‘Brand Patterns’ proprietary model designed to ...

Here are 10 ways you can take your social media to the next level in 2025.