Small businesses often operate in a niche market. To design a successful digital marketing campaign, they must identify their unique selling point. This allows them to highlight what makes them stand ...

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

Part of a marketing strategy is setting the right price for your product or service based on what you learned in your market research. If you learned that customers want a high-end product in your ...

N.Rich CEO Markus Ståhlberg unpacks the AI-powered GTM shift — and why marketing must lead system design to ensure long-term ...

When your brand isn’t rooted in anything real, every ad, post and pitch feels a little disconnected. The customer notices it ...

Today’s most effective retail leaders are letting go of control, and growing faster because of it. They’re handing the reins ...

The same tools that companies use to sell products can be used to encourage people to get vaccinated, get a colonoscopy or ...

The luxury strategy : break the rules of marketing to build luxury brands by Kapferer, Jean-Noël Publication date 2012 Topics Luxuries -- Marketing, Luxury goods industry, Product management ...

The international strategy is partnership-heavy by necessity. “Marketing, especially outside of India, is very, very expensive, and because the markets are mostly fragmented, it is very hard to ...