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Marketing mix modelling is shifting from experimental to essential in SA
More than half of the US marketers use marketing mix modelling (MMM) and 49% will be investing in it in the year ahead. Local brands are also quickly waking up to the fact that gut feel can’t keep ...
Calder announced as a member of the XXL Awards Board Corey brings a rare balance of creative instinct and strategic ...
That commitment to marketing marks a big change in habitual entrepreneur reaction to times of economic concern. Among the biggest of the worries survey respondents cited are inflation and the costs of ...
At the top of the list is Collabstr, an all-in-one influencer marketing platform that helps brands find, hire, and manage ...
Claude Cowork runs parallel agents that create ad images and product copy at the same time, helping teams ship marketing ...
Marketing audits are designed to accelerate momentum by ensuring your strategy and systems are headed in the right direction.
Leading Full-Service Marketing Agencies to Watch in 2026 Milwaukee, United States - January 17, 2026 / Walker Media ...
The Rocky Mountain Collegian Sponsored Content Best tools to track visibility in Gemini compared for 2026. See how brands appear in AI answers, citations, prompts, and Google AI Overviews.
The most advanced brands are already stitching AI and AR into complete customer journeys rather than treating them as one‑off stunts.
To effectively monitor brand mentions, you’ll want reliable software on your side. Below are some of the best tools and ...
As browser restrictions limit identifiers, PPC measurement relies more on redundancy, modeling, and inference than perfect tracking.
Compare the best tools to track AI search visibility for enterprises in 2026, with pricing, LLM coverage, and prompt-level insights across ChatGPT and Gemini.
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