The Barbie, Hot Wheels and Polly Pocket creator says it will use OpenAI’s technology to “bring the magic of AI to ...

The Joy Factory: How Mattel Keeps Its Enduring Brands Present in Pop Culture. As the toymaker celebrates its 80th anniversary, CEO Ynon Kreiz and senior leaders reflect on the company's deep roots ...

The partnership will see AI products brought to develop and bolster fan engagement, including potentially with attractions and rides based on iconic toy brands.

What happens when the world’s bestselling toy car brand meets one of the Middle East’s most influential streetwear labels? You get a fusion of nostalgia, identity, and style. The head of Licensing, ...

The collaboration will combine Mattel's most well-known brands — including Barbie, Hot Wheels, American Girl and more — with OpenAI's generative AI capabilities to develop new types of ...

The Mattel Brick Shop product logo. ... The brand will offer creative, sturdy and easy-to-follow builds, as well as an opportunity for post-build customization at competitive prices.

Mattel’s logo is displayed outside its headquarters in ... Mattel, the toy maker behind major brands such as Barbie and Hot ... Mattel signed a multiyear contract to lease the office space at ...

Mattel Inc. says it will have to raise prices for some products sold in the U.S. "where necessary" to offset higher costs related to President Donald Trump's tariffs.

The Mattel logo is displayed at the TTPM 2024 Holiday Showcase event, in New York, Sept. 17, 2024. ... Media Kit Brand 360 Newsday Productions Newsday Connect Hometown Shop 'n Save Classifieds ...

Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, a ...

Call it the joy factory. Mattel brands have never been more present in pop culture as the pioneering toymaker celebrates its 80th anniversary.

It’s in the hand-painted eyelashes on every Barbie doll prototype. It’s in the meticulous detail found on the millions of Hot Wheels and Matchbox cars made every year. It’s in the ingenuity ...