The Big Ten is home to some of the biggest and most historic brands in college athletics. Those schools also have some of the ...

Their attempt at a modern and progressive rebrand stands in contrast to Jaguar, which retired its jaguar logo last year for a ...

Yesterday, when I was writing about Bentley’s logo re-design, I used the Ford logo as an example of just how long-lived ...

Mattel’s chief brand officer Lisa McKnight and Mastercard’s CMO’s Raja Rajamannar shared insight on how they’re building brand trust, addressing young consumers and using AI during a ...

Toy maker Mattel is teaming up with OpenAI to develop AI-powered products and experiences based on Mattel brands. The Barbie, Hot Wheels and Polly Pocket creator says it will use OpenAI’s ...

What happens when the world’s bestselling toy car brand meets one of the Middle East’s most influential streetwear labels? You get a fusion of nostalgia, identity, and style. The head of Licensing, ...

The collaboration will combine Mattel's most well-known brands — including Barbie, Hot Wheels, American Girl and more — with OpenAI's generative AI capabilities to develop new types of ...

Mattel will combine its existing film and television units to produce and foster new entertainment efforts. Two theatrical projects coming next year include "Masters of the Universe," a live ...

The game unites Mattel's brands in a single digital experience, marking the company's first IP crossover mobile title as part of its push to deliver new ways for fans to engage with its franchises.

EL SEGUNDO, Calif., May 21, 2025--Mattel, Inc. (Nasdaq: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, today ...

The brand is currently without a CEO after Arne Freundt abruptly left the activewear company last month due to “differing views on strategy execution.” Arthur Hoeld, a 26-year Adidas veteran ...