If you thought the McDonald’s logo was an abstract rendering of two massive, bendy French fries dipped into a pool of sweet, ...

A psychologist's argument about the logo color of McDonald's, a global fast food chain, has been raised. The McDonald's logo ...

The McDonald's 'golden arches' emblem is one of the most distinctive logos in the world. It has been used since 1961 - but people are only just learning the psychology behind the iconic colours ...