Alpine and Mercedes have both announced new partnerships, as F1 welcomes back a familiar name. The French team has announced ...

Hamilton shares his record of the most world championships with another F1 legend, Michael Schumacher, and although the ...

German sportswear giant Adidas is set to make its mark in Formula 1 through a newly announced multi-year partnership with the ...

SPORTSWEAR giant adidas has forged a multiyear partnership with the Mercedes-AMG Petronas F1 Team, marking its first foray ...

The one that has me waiting with bated breath is the F1 Speed Champions collection. This series of LEGO sets will feature every F1 2024 race car. It will showcase the team’s 2024 livery with a ...

In 2024, he joined Mercedes’ F1 operation as an ambassador and also heads the company that serves as F1’s official merchandise distributor for Latin America. A full-time Manor driver in 2016 ...

A return to Mercedes. Valtteri Bottas has completed his move back to Brackley as reserve driver for the 2025 F1 season ... The Finn even released themed merchandise, with some of the proceeds ...

Valtteri Bottas will return to Mercedes as a reserve driver next year after missing out on a seat in Formula 1 in 2025 ... which he also used to sell merchandise for a charitable cause.

The deal comes after the sportswear maker ended its long-standing partnership with German football association DFB. It will ...

This shift mirrors the sport’s surging popularity in new and emerging markets, with North America now boasting three Grand ...