The Mercedes AMG Petronas F1 team has signed a multi-year contract with sports apparel brand Adidas ahead of the 2025 F1 season.

The 2025 season was already going to be a year of transition for the Mercedes Formula 1 team. With longtime championship ...

Alpine and Mercedes have both announced new partnerships, as F1 welcomes back a familiar name. The French team has announced ...

F1's fashion silly season moved into top gear on Tuesday with Alpine switching to Castore while Mercedes brought Adidas back ...

Lewis Hamilton is one of the biggest and most recognisable sportspeople in the world. Such a privilege usually comes with a personal number; Cristiano Ronaldo’s No.7, Michael Jordan’s ...

These deals place the two teams at the top of the list for ... Miami Grand Prix in April 2024, with its blue logo now featured on Ferrari's SF-24 F1 car to highlight the partnership.

A fast-growing supplier of mats and flooring has hailed its investment in AI after achieving record annual sales of over £2m.

At the Formula 1 Las Vegas Grand Prix in November, an unexpected sight zipped across the racetrack: the UChicago Medicine ...

In a report by RacingNews365, the deal is now, in terms of sponsorship money, already matching that of Red Bull’s profit from ...