Behind Nascar’s evolving strategy—what brands need to know
STP and Goody’s are among the brands made famous by Richard Petty and Nascar exposure. Earnhardt fans were known to be fierce Budweiser and Chevrolet loyalists. Strong associations exist today between ...
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NASCAR says 23XI and FRM "undermine" the brand in latest court filing
The stock car racing organization has taken the next step in fighting the preliminary injunction granted to 23XI Racing and ...