LOS ANGELES — Since 1969, Jerry West has been the faceless face of the NBA. For those 5 1/2 decades, the NBA's logo has been a blank white silhouette of a player flanked by panels of blue and red.

“Jerry West was the perfect basketball player,” Walt Frazier said in May 2020, on the eve of the 50th anniversary of the 1970 Knicks/Lakers NBA Finals. “He had a textbook jump shot. He was ...

Jerry West was an NBA champion as a player and a general manager, an Olympic gold medal winner, and arguably the most influential basketball scout in the league's history. Watch NBC 4 free ...

Unofficially, however, the logo is well known to be the silhouette of one of the league's first true icons: Jerry West, who died Wednesday at age 86. In 1969, the NBA hired a brand consultant ...

Jerry West will be forever be referred to in basketball circles as “The Logo.” LOS ANGELES — Since 1969, Jerry West has been the faceless face of the NBA. For those 5 1/2 decades, the NBA's ...

Jerry West's silhouette etched forever in basketball history The basketball world is mourning the loss of 14-time NBA All-Star Jerry West, a player who inspired several nicknames including a nod ...

David Stern spent 30 years as the NBA's longest-serving commissioner, but he refused to admit the obvious: Lakers legend Jerry West was the inspiration for the logo.

(WGHP) — Basketball legend Jerry West has died at the age of 86, multiple sources have confirmed. West is one of the most influential figures in the history of basketball. As a player, he was a ...

Jerry West, a name synonymous with basketball greatness, has left an indelible mark on the NBA as both a player and an executive. Known as "The Logo" due to his silhouette being the basis of the ...

Jerry West, who was selected to the Basketball Hall of Fame three times in a storied career as a player and executive and whose silhouette is considered to be the basis of the NBA logo, has died.

The basketball world is mourning the loss of 14-time NBA All-Star Jerry West, a player who inspired several nicknames including a nod to the league's logo By Julia Elbaba • Published June 12 ...

LOS ANGELES (AP) — Since 1969, Jerry West has been the faceless face of the NBA. For those 5 1/2 decades, the NBA's logo has been a blank white silhouette of a player flanked by panels of blue ...