Creating a logo that communicates movement and grace was crucial for branding the NBA, and West’s playing style provided the ...

The man who has long been associated as the source of inspiration for the league's "the Logo" died Wednesday morning. Jerry West was an NBA champion as a player and a general manager, an Olympic ...

Jerry West, the freakin' logo of the league ... He was one of the only living members of the 50 greatest players in NBA history not to come to Cleveland for the celebration during All-Star ...

Jerry West was a 12-time All-NBA performer who knew how to elevate his game when the lights shined the brightest. A defining figure in the NBA, Jerry West left a monumental legacy as a player ...

As sports fans, when we think of certain collegiate athletic programs, we associate famous alumni with their name and image. For Georgetown, it’s Patrick Ewing. For Syracuse, it’s Jim Brown. For WVU, ...

Golden State Warriors gaurd Stephen Curry shares a laugh with the late Jerry West, center, in 2012 (Aric Crabb/Staff) West, who was the model for the NBA logo and was in many ways the original ...