The league's current on-court product might be turning away fans. Would a greater reward for dunking improve it?

Shaquille O'Neal shared a video from the 1996 All-Star Game where he teamed up with Michael Jordan and wreaked havoc.

But those guys wanted to put on a show. This is just my opinion, but you have to get guys who want to. When they do, they're ...

Baron Davis recalls how after a failed dunk attempt Shaquille O'Neal threatened to break his legs if he ever tried to dunk on ...

Two-time Slam Dunk Contest champion Zach LaVine was a guest on the Nov. 15 episode of "What an Experience" on "The WAE Show" ...

The 2016 Dunk Contest alongside Aaron Gordon has already gone down in NBA folklore as one of the best. Instead, he started ...

But instead of jetting through Lopez for a rim-rocking dunk, Morant does something unexpected ... In 1996-97, the first season of shot-location data, the Michael Jordan-led Chicago Bulls paced ...

From scoring legends like Michael Jordan and Kareem Abdul-Jabbar to the triple-double masters Russell Westbrook and Nikola ...

Cleveland Cavaliers at Atlanta Hawks, 2:30 p.m. on NBA TV: Shockingly, the Hawks will win East Group C with a win over ...

With over 5,000 players in NBA history, at least one player was born on every day of the calendar year – including three leap ...

In the 1990s, Gatorade coined the phrase, "Be Like Mike" in reference to pitchman Michael Jordan. Since ... one of the today's top 10 players. His dunk Thursday night over the Orlando Magic's ...

Edwards did it again Friday night during the Minnesota Timberwolves' 130–126 overtime win over the Sacramento Kings at Golden ...