Before choosing a business name, figure out what you want to be known for. And then choose a name that reflects that quality.

When contemplating a name change, companies should carefully assess its potential impact. A thorough market analysis can ...

Campbell Soup Co. announced its intention to change its name just over two months ago, saying it wanted to instead be known as the (slightly shorter) Campbell’s Co. Shareholders overwhelmingly ...

Understand the differences between a trade name and a trademark, the different functions they serve, and registration considerations for business owners.

Comcast officially on Wednesday announced it would spin off several NBC cable networks, including MSNBC, in a move that will ...

If you’re struggling to develop your unique identity and voice in the marketplace, you might consider hiring a branding ...

A federal judge in Texas is set to hold a hearing on whether the satirical news outlet The Onion made a valid bid for the ...

Donald Trump has now named his choice for transportation secretary – former reality TV star turned Fox presenter Sean Duffy.

WILMINGTON, Del. (AP) — A federal judge in Delaware on Monday dismissed a lawsuit filed by former Arkansas Gov. Mike Huckabee ...

Returning to a major incident which occurred in Bayswater yesterday, and police continue to speak with an erratic driver who ...

Iconic actor Sylvester Stallone believes boxing legend Mike Tyson could have easily beaten Jake Paul in their fight.