Before choosing a business name, figure out what you want to be known for. And then choose a name that reflects that quality.

When contemplating a name change, companies should carefully assess its potential impact. A thorough market analysis can ...

If the law applies to your business, you’re running ... provide the following information for each “company applicant” and ...

Campbell Soup Co. announced its intention to change its name just over two months ago, saying it wanted to instead be known as the (slightly shorter) Campbell’s Co. Shareholders overwhelmingly ...

Trade names and trademarks identify a business but hold different weight ... it's the initial step in establishing an identity for your company in the marketplace. A trademark is a more ...

Comcast officially on Wednesday announced it would spin off several NBC cable networks, including MSNBC, in a move that will ...

People are getting tricked by emails or text messages that truly look like they're from their boss, but the Better Business ...

Campbell Soup Co. announced its intention to change its name just over two months ago, saying it wanted to instead be known ...

Minute Maid Co., a formerly Houston-based division of the Coca-Cola Co., affixed its name to the Astros’ ballpark in June ...

With ChatGPT in your toolkit, coding can be faster and smoother. I share the best ways of using AI to overcome common coding challenges, so you can streamline your development projects.

GREENSBORO, N.C. — What's in a name? Well ... "You want to know your money is going to an organization that is actually going to give to the mission," said Lechelle Yates, Better Business Bureau. 'Tis ...

If you think “Applebee’s Neighborhood Grill and Bar” is a mouthful, just wait until you hear what the restaurant was originally called.