The chef’s latest Brooklyn eatery doubles as a shop with hard-to-come-by Italian specialties, so that you can replicate a ...

A federal judge in Texas is set to hold a hearing on whether the satirical news outlet The Onion made a valid bid for the ...

If you’re struggling to develop your unique identity and voice in the marketplace, you might consider hiring a branding ...

Understand the differences between a trade name and a trademark, the different functions they serve, and registration considerations for business owners.

Campbell Soup Co. announced its intention to change its name just over two months ago, saying it wanted to instead be known as the (slightly shorter) Campbell’s Co. Shareholders overwhelmingly ...

Photographer and cinematographer Travoris Hawkins has had a love for the camera since childhood, and now, he is making a name ...

TNA has seen one of most impressive athletes ever step into the ring. But, who has had the best physique in the promotion's ...

The company announced it will relocate its headquarters to Costa Mesa, a year after moving into its current Fort Worth ...

When contemplating a name change, companies should carefully assess its potential impact. A thorough market analysis can ...

The quiet success of these companies shows why flashy isn't always better. Discover how IES Holdings, Builders FirstSource, ...

Before choosing a business name, figure out what you want to be known for. And then choose a name that reflects that quality.