Choosing the right name is one of the most important decisions entrepreneurs make when starting up a new business. Here are ...

Before choosing a business name, figure out what you want to be known for. And then choose a name that reflects that quality.

When contemplating a name change, companies should carefully assess its potential impact. A thorough market analysis can ...

The act of selecting a word or words by which your company will be known What's in a name? A lot, when it comes to small-business success. The right name can make your company the talk of the town ...