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For all companies, there comes a time when a rebrand is needed—either to attract new customers, to keep the old ones ...

Jaguar has urged people to "trust and reserve judgement" over the rebrand of the carmaker. The company, embarking on the biggest change in its 102-year old history, released a new logo and a so-called ...

A spate of iconic rebrands in recent weeks have left some people reeling in a consumerist society where what we buy says a ...

While the Grateful Dead’s teddy bear or Nirvana’s smiley face may be iconic, there’s no question that the tongue logo is, ‘the most famous logo in the history of popular music,’ as Sean Egan put it in ...

Leading adland figures have shared their thoughts on the bold Jaguar rebrand, and how it has gotten everyone talking about ...

The boss of Jaguar has hit out at the response to the brand's controversial re-launch, accusing some critics of 'vile hatred ...

The Weekdays I start my day with the joyful wake-up call from my child, and I truly cherish those first few hours we spend ...

Iconic automaker Jaguar has undergone a massive rebranding exercise, with a new logo and a renewed approach. Their latest campaign has raised some eyebrows but could this be a stroke of genius? What ...

Canara HSBC Life Insurance is redefining the future of underwriting process with the launch of OmniGen AI, a ...

Advanced algorithms ensure uniformity and precision in risk assessment, minimizing errors and ensuring faster policy issuance.  Generative AI co-pilot solution for Underwriters, significantly reduces ...

Ashley Madison skates around the Zoni Girls roller venue at the Arizona Center in downtown Phoenix on Nov. 16, 2024.