Frozen foods last, so it makes sense to stock up on them. Babar opts for off-brand items when it comes to frozen fruits and vegetables, which have the same ingredients as their branded counterparts ...

It's official: We're living in the golden age of store-brand items. Once dubbed "off-brand" or "generic," retailers have ...

Some Thanksgiving staples saw price increases this year while others, like turkey, stayed largely flat compared to last ...

But shoppers, still adjusting to historically high food prices, will find some relief by sticking to store-brand products, according to Wells Fargo chief agricultural economist Michael Swanson.