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Their attempt at a modern and progressive rebrand stands in contrast to Jaguar, which retired its jaguar logo last year for a ...
Since its launch back in 2023, Gemini has always felt a little estranged from the Google brand due to its contemporary design ...
The announcement of TripAdvisor's new rebrand, designed by Koto, features most of the above. But the brand has also found a ...
Not that long ago, teams were typically composed of people with similar skills working in the same place. Their efforts were based on the idea that by working together in a well-managed process ...
Blueberry, one of Australia’s top-rated online trading brokers, has revealed a major rebrand and the launch of new client and ...
Generative AI's potential to bolster business is staggering. According to one 2023 estimate from McKinsey, in the coming ...
Healthy snack brand Kind has reworked its logo and package design to boost shelf appeal, while retaining iconic assets like ...
A version of this article appeared in the May–June 2025 issue of Harvard Business Review. Zach Mercurio is a researcher and adviser on purposeful leadership and meaningful work.