What was a commonly known secret finally became official Wednesday when the Utah Hockey Club unveiled its new nickname, the Mammoth, and its logo. Last week, the Utah Mammoth name was shown on the ...

A logo is a big part of any major company's brand identity. It takes a lot of work to create a simple little image that the average consumer can immediately associate with certain features and ...

Most people like to think of themselves as reasonable beings, so a surefire way to get them on your side is by appealing through the rhetoric of logos. Logos is a form of rhetoric based on (you ...

Credit: Dragon Lawyers / Jose A. Bernat Bacete via Getty Images These days everyone has an opinion on design, and a new logo is always liable to come in for some harsh judgement, although not ...

At long last, Utah’s NHL team has a name. Smith Entertainment Group revealed the new name and permanent identity of the franchise as the Utah Mammoth on Wednesday. The name, chosen after fans ...

As noted above, 1 is the most prevalent stylized logo number in the USPTO’s files. After that, though, come 7 and the coveted 8, suggesting a particular visual appeal in the form of these numerals.

Suddenly, the type appears as the cola company’s script logo. The approach emphasizes Coke’s legacy and plays on nostalgia in an analog medium and in an analog way. While so much of soda ...

"I didn't plan to shoot that logo three...," Clark said postgame. "Why not? Might as well launch one." Marshall played five seasons at Iowa before retiring from basketball after the 2023–24 season.

The full moon in Scorpio, which occurs on May 12 at 12:56 p.m. ET, is set to impact four zodiac signs most intensely. Fixed signs tend to have a hard time making changes because they are, well ...

Along with the proliferation of AI companies has come a proliferation of AI company logos. The fascinating thing, highlighted by several publications, is that many of these logos look near-identical.

The U.S. and China are undergoing trade talks in their first meeting since President Trump imposed a 145% tariff on China. Commerce Secretary Howard Lutnick previewed the meeting as a de-escalation.

Minnesota Timberwolves rookie Rob Dillingham is already making waves off the court, as his new RD4 logo and growing presence in the Nike basketball lineup are gaining widespread attention.