Circles are beautiful. Their combination of symmetry and round edges recalls the shape of the Earth, the sun, the solar system, and even the cycle of life itself. No wonder they've appealed to artists ...

The most egregious example is when, in 2008, Pepsi apparently spent one million on a logo redesign that moved the red and blue lines of the logo slightly.

Pepsi's at it again. trying to crack Coca-Cola's monopoly at certain fastfood chains. In its latest salvo, it sent out fleets of undercover cops – and cups – to smuggle Pepsi into restaurants ...

Oil giant Shell's branding has gradually evolved since the company's founding in 1981, when it was represented by a detailed ...

Lebanon seeks ban on distribution of Pepsi products due to claims that the company has introduced a new logo which is reminiscent of the Israeli flag.

Pepsi is taking to the skies to launch its bold new look as part of its "Thirsty for More" campaign. The campaign launches a new era for Pepsi with a new logo and new look, but the same great taste.

Piling onto the absurdity of the rationale accompanying Pepsi’s 2008 logo is the redesign’s $1 million price tag. “Surely this is satire!

“Surely this is satire! Pepsi gravitational pull?!” one Reddit user wrote about the 2008 redesign. According to Emily Zugay, a “self-proclaimed” (and university-trained) graphic designer who parodies ...

KINGSTON, Jamaica— In its first major global redesign in 14 years, Pepsi on Wednesday took its new look global as it unleashed in over 120 markets. In a release following the unveiling, Pepsi ...