Ahead of this week’s election, our readers submitted campaign pins and a devilish watch fob from past presidential campaigns.

These ads provided a straightforward way to reach a broad audience and measure engagement, laying the groundwork for contemporary digital advertising strategies. While the basic concept of the banner ...

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Use of campaign merchandise to connect with the public has been a tradition since the 1828 race between John Quincy Adams and Andrew Jackson.

“Lawn signs are part of what you call the visibility campaign,” said Tobe Berkovitz, a professor emeritus of advertising at ...

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