"A company's name is often undervalued as a brand asset but in fact is one of the most important," said Solopress head Richard Kemp. Based on how often users ask Google for the correct way to ...

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In the same way, the name you choose for your brand plays a big part in whether your audience gives you the time of day—and the impact can have far-reaching consequences. Here are some of the ...

Technology may be changing a lot of things, but for GoTyme and Grab, human interaction is still the way to grow and sustain ...

The Campbell Soup Company is looking to make a historic change to its iconic brand name. The company intends to take on the name The Campbell’s Company "as part of its evolution and transformed ...

To celebrate October Filipino American Heritage Month, here are the top emerging apparel brands owned by members of the ...

Whether you’re visiting a bustling city or chilling out on a beach, prepare for your trip to the Philippines with this ... to older people by their first names. Always be friendly and wave ...

Our brand is designed to reach millions of Americans anytime and anywhere, as we have for more than 50 years. There are two versions of our logo, a white logo and a blue logo. They can be used ...

MANILA, Philippines — Ride-hailing leader Grab Philippines has appointed a new chief who would be tasked to steer the company through a narrowing road in the four-wheel market. Grab yesterday ...

Influence is power and brands are certainly aware of it these ... INTERACTIVE's inaugural Digital Marketing Asia conference in the Philippines, food content creator Abigail Marquez said that ...

Christine is a non-practicing attorney, freelance writer, and author. She has written legal and marketing content and communications for a wide range of law firms for more than 15 years. She has ...

Be it Campbell’s, Starbucks or Dunkin’, the world’s biggest food brands are dropping the foods that made them from their names. Coley Porter Bell’s Jenn Szekely explains why. It’s the ...