The brand builder and, until last month, international MD at the drinks business marketers love to hate tells Tim Healey why ...

Topflight racing series Formula One kicked off its 75th season last night in London — with a first-of-its-kind event.

Red Bull, an iconic energy drink brand that has a long history in motorsports including the Formula One World Championship, has joined forces with NASCAR’s Trackhouse Racing in 2025. The ...

Justin Marks and Pitbull's Trackhouse Racing team partners with Red Bull in a landmark sponsorship deal, marking the energy drink brand's return to NASCAR.

Max Verstappen has landed a new role, and has stunned Formula 1 fans in an official statement. Verstappen is now a four-time ...

Teenage athletes with dedicated social media followings are becoming the next generation of brand ambassadors, and they can make millions.

Calum Nicholas, the Senior Red Bull Racing mechanic, has shared his admiration for Max Verstappen's demeanor and honesty around the team.

Celsius is overvalued based on intrinsic value calculations with a potential 7% drop from the last close. Click here to read ...

“The Red Bull brand has always radiated cheerfulness and a cool image. Suddenly everything has changed. “Completely atypical for the team, there are no longer any clear statements.” Berger p ...

With the F1 75 Live launch event now wrapped in London, ESPN voted to come up with Power Rankings of the best and worst liveries of 2025.

From secret pop-up parties to reimagined everyday experiences, this year’s festival spotlighted collaborations with powerhouse brands like Smirnoff, Red Bull, and Jack Daniel’s, setting new ...