Federer is still representing the Nike swoosh on his shoes. Biggest upset of Day 1 at #Wimbledon happens before a ball is struck on Centre Court: Roger Federer is wearing Uniqlo. Shoes remain with ...

Roger Federer has made some demands from Nike which they declined to fulfill. Since that was denied, Roger Federer decided to end his contract with them and bagged two other deals to replace it.

Citing the "unmatched inspiration" that he delivers to his fans the world over, Nike honors Roger Federer with a new TV commercial aimed at the faithful. Witness "The Roger Effect" in full flight.

He’s just 20, and things look like he may soon overtake Roger Federer and Rafael Nadal to become the richest tennis player in the world. And Nike may well help him achieve his goals off the court.

Roger Federer scores on and off the court ... After two decades with Nike NKE, Federer signed a ten-year deal with Uniqlo last year that is guaranteed whether he is playing or not.

Bernet has already been likened to Roger Federer - he trains at Federer’s boyhood club and works with one of his old coaches. And the teen’s junior victory will only add to the comparisons.