While a clean sans-serif font like Helvetica communicates modernity and efficiency ... The font appeared on all of Obama's branding, slogans, posters, and merchandise, helping unify his campaign ...

The visuals should instantly evoke your brand attributes. Take Spotify's simple yet vibrant identity – the modern sans-serif font, punchy green brand colour, and seamless app interface- to reinforce ...

Secularization in Western counties is not a phenomenon that necessarily brings about more tolerance or one that is marked by religious neutrality. Instead, when we forget God, we lose the … ...