Smirnoff, the world's No.1 vodka brand, is today announcing the appointment of GRAMMY-nominated global star Troye Sivan as ...

Amidst this busy schedule, Troye will now step proudly into his CVO role as global 'curator of immaculate vibes' for Smirnoff ...

Suwannee Hulaween was magnificent once again. Thanks to all who made this year's event possible despite Helene!

This new report identifies key consumer insights across 134 trends in the alcoholic beverage industry, spanning beer, cider, ...

We finally did it. After 14 years of telling you the definitive “Best New Bands” of the preceding 12 months, Stereogum has evolved. Today, it is my unique honor to present the first edition of our ...

A video showing an Indian Air Force (IAF) MiG-29 fighter jet hurtling towards the ground in a flat spin has gone viral. The fighter jet crashed in a field near Uttar Pradesh's Agra earlier today.

As the nights grow longer and the air fills with a sense of magic and mystery, Smirnoff has joined in on the fun with a campaign that lights up the night in a unique manner. With its already-aligned ...

Yes, ultimately it's the results that matter when you're playing international cricket, but I don't think so that our skill against spin has actually gone down." India have suffered collapses in ...

Made from 95% recycled materials, the Torus Nova Spin is what the company calls “a mechanical battery.” Grid power or solar panels run a constantly spinning rotor inside a unit about the size ...

In 2021, Smirnoff flagged off Detty December with Smirnoff NoKnownAddress, a first-of-its-kind jail-themed event. in 2022, NoKnownAddress made a return with Hotel Smirnoff, a hotel situated ...