Designing a logo is an exciting first step toward building a visual identity. But if you stop there, you’re missing out on ...

The overhaul was nicknamed Project Arden as a nod to the Elizabeth Arden beauty salon, best known at the time for its ...

The Big Ten is home to some of the biggest and most historic brands in college athletics. Those schools also have some of the ...

Bentley has updated its emblem for just the fifth time since its founding in 1919, and without breaking hard from 106 years ...