In creating a brand, or "branding," a business is managing the effect that the product or service is having on the customer.

Tennessee-Based Company Will Have Exclusive Rights to Produce a Range of Merchandise, Including Tents, Chairs, Soft-Sided Coolers, and More, for Jackson State University ...

In a world constantly chasing the new, it’s fascinating to look back at the origins of what we now consider iconic. The logos ...