Earnhardt used the No. 8 on the side of his car the first eight full seasons of his NASCAR Cup Series career. He won a ...

Jackson is contesting a more generic version of the number, not the iconic No. 8 ... Dale Earnhardt Jr.'s trademark attempt for a stylized No. 8. Why Lamar Jackson is suing Dale Earnhardt Jr ...

Dale Earnhardt Jr. once co-wrote a book titled "Driver #8," but another famous No. 8 — Baltimore Ravens quarterback Lamar Jackson — challenged Earnhardt’s race team’s ability to trademark a No. 8.

who had been trying to obtain the rights to a stylized version of the number from Teresa Earnhardt, his stepmother, for well over a decade. Sammy Smith pilots the No. 8 for JR Motorsports ...

because he’s taken legal action to prevent the NASCAR star from trademarking the number. DEJ Holdings, an Earnhardt company, applied to trademark two stylized variants of the No. 8 last year ...

They claim that the second logo mimics Jackson's jersey number, which could lead to ... the USPTO approved his trademark for the stylized No. 8 logo he donned during his formative racing years.

Jackson filed an opposition claim with the USPTO on Wednesday after Earnhardt attempted to trademark a stylized number eight. Jackson previously registered the trademark "ERA 8 by Lamar Jackson ...