Color is powerful driver of consumer behavior and changes can backfire, Giusti noted. In 2016, food giant General Mills ...

These 3-ingredient cereal bars are quick (only 5 minutes of work), easy, and so delicious. They are crunchy and chewy at ...

But good news for those nights when you can’t be bothered to fire up the oven or UberEats: Experts say cereal isn’t ...

General Mills was ahead of the curve when the company announced it was taking artificial colors out of some cereals a decade ...