For years, brands used "purpose" to appear saviours, promoting causes in ads. But Indian consumers sought something more ...

Brand executives met Feb. 5 in San Francisco for the USA TODAY Ad Meter Summit, previewing top Super Bowl ads and the ...

OpenAI ( OPENAI) and Anthropic ( ANTHRO) are using Super Bowl LX to take their escalating product fight to the massive viewing audience, with Anthropic ( ANTHRO) openly jabbing OpenAI's ( OPENAI) new ...

Commercial breaks often give TV viewers time for a trip to the bathroom — but never quite like this. In a 30-second ad that ...

Dove r/eal reviews” leverages Reddit’s growing beauty community and the platform’s reputation for honest product takes.

It's Hellmann's sixth consecutive year in the Super Bowl commercial lineup. Last year, the brand had one of the most ...

The juries for the 2026 D&AD Awardss have been revealed and they’re stuffed full of Aussies. For 2026, 15 creatives from ...

It's sweet sandwich time! To remind fans that Hellmann's Mayonnaise makes your sandwich taste So Good! So Good! So Good!, the brand is reimagining one of the most iconic and catch ...

The brand's message cut through in a testosterone-heavy moment.

The global food and drink industry is having to change pace to retain its famous appeal for defensive investors. Who will be the winners?

Over time, predictability will itself enhance revenue, as businesses opt for documentation and growth over evasion and ...

Vishal Kumar joins as VP – digital business, Ambica Chaudhary as deputy general manager - Integrated Media and Akanksha Panwar has been appointed as deputy general manager – digital business.