A brand’s logo is a lot like its name: It’s designed to be a unique identifier. But sometimes it needs a few extra layers of uniqueness in order to truly fulfill its purpose.

But trends in logo design come and go, and even the definition of what makes a logo is subject to change. Here are seven predictions for popular logo trends in 2023 and beyond. Trend One: Vivid Colors ...

Iconic logos like Apple's bitten apple and Amazon's A-to-Z arrow carry deep meanings, reflecting a company's heritage and ...

A business logo uses the name of the company, ... Many desktop publishing software programs are available for Mac computers to help you design your own unique business logo.

From Nike's "swoosh" symbol, to Starbucks' mermaid, firms take great care of their logos, but how much do they really contribute to a company's success?

Nike co-founder Phil Knight purchased the famous swoosh logo from graphic design student Carolyn Davidson in 1971. Knight was teaching an accounting class at Portland State University, and he ...