News

Warner Bros. Discovery Wants to Connect Advertisers With Its Biggest Franchises
The company unveiled what it is calling its 'Storyverse' initiative at its upfront Wednesday, opening up opportunities around ...
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How Warner Bros. Discovery is letting brands tap ‘newstalgia’ for its IP
Along with bringing back the name “HBO Max,” WBD laid out new ways for brands to buy ads across its portfolio and integrate ...
From Max to HBO Max Again: Why Warner Bros. Discovery Changed Names
The HBO Max name is returning to your screen. Find out why Warner Bros. Discovery is once again reversing course on its Max ...
Warner Bros. Will Rent Out Batman & Other Iconic Characters In Shocking New Initiative
Warner Bros. Discovery announced a new initiative called “WBD Storyverse” on Wednesday, allowing characters from the company’s biggest franchises to be licensed for ad campaigns. The news broke at WBD ...
HBO, Max, or HBO Max? Warner Bros. Discovery finally chooses a name that makes sense
During Wednesday's upfront presentation, Warner Bros. Discovery announced Max will be rebranded as HBO Max starting this ...
Inside the Warner Bros. Discovery Upfront: Big Laughs for ‘HBO Max’ Name Change; No NBA, But Shaq Still Stops By to Promote ‘Superman’ Movie
Normally, Conan O’Brien and the “Inside the NBA” stars get the biggest laughs at a Warner Bros. Discovery (and before that, a ...
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HBO again: Warner's streaming service gets old name back
Warner's streaming service, the home of hits including "The Last of Us" and "Hacks," is changing its name again -- back to ...
Patrick Dempsey To Headline ‘Memory Of A Killer’ Fox Thriller Drama Series In Return To Broadcast
EXCLUSIVE: Former Grey’s Anatomy star Patrick Dempsey is returning to broadcast TV as the lead of Memory of a Killer, Fox’s ...
‘Memory Of A Killer’ Drama Series Ordered By Fox As European IP Resurgence Continue
Fox has given a straight-to-series order to Memory of a Killer, a thriller about a hitman who develops early onset ...
Warner Bros. Discovery: When Growth Outweighs Decline
Does management at Warner Bros. Discovery have the tools in place to execute its ongoing strategy? Read more about this ...
Warner Bros' Streaming Growth, Cost Cuts Highlighted, Analysts Stay Cautious
Warner Bros. Discovery, Inc (NASDAQ: WBD) announced fiscal first-quarter results on Thursday. The company reported a quarterly revenue decline of 9% ex-FX to $8.98 billion, missing the analyst ...
‘American Idol’ Among Five ABC Unscripted Pickups, ‘Bachelor’ Still in Limbo
America’s Funniest Home Videos,’ ‘Celebrity Jeopardy!,’ ‘Celebrity Wheel of Fortune’ and ‘Shark Tank’ have also secured spots ...