Matthew McConaughey and Woody Harrelson get back into their True Detective characters in a Super Bowl commercial promoting ...

McConaughey and Harrelson reteam for ad from writer-director Nic Pizzolatto that seeks to promote filming in Texas.

Either way, he's given some of the most memorable performances of the last two decades on both the big and small ... of her town urging the chief of police (Woody Harrelson) to take action.