Be it dramas or rom-coms, some of these criminally underrated movies never got the credit they deserved. Some even got a ...

Plenty of Hollywood greats have been on the scene for years, like Meryl Streep or Robert De Niro. However, some of the ...

Measuring media quality is just the first step. A bigger challenge looms: assessing media quality against a marketer’s short-term and long-term goals.

Influencer marketing has reached a critical juncture in 2025, with measurement challenges now representing the primary threat ...

Developed with Lumen Research, the launch expands DV Authentic Attention measurement from web and CTV to social platforms for ...

The resource outlines standard gaming ad formats across media types like digital, video and audio and explains the must-have ...

Barb, the audience measurement specialist, has issued an invitation to tender (ITT) for the third phase of its API ...

Nielsen, a specialist in audience measurement, data, and analytics, and the Danish broadcasters (TV 2 Danmark, DR, Viaplay ...

Discover how AI redefines modern marketing. Uncover its impact on personalizing experiences, optimizing measurement and ...

Nielsen, a global leader in audience measurement, data, and analytics, and the Danish broadcasters (TV 2 Danmark, DR, Viaplay Group, and Warner Bros. Discovery), have today announced the extension of ...

Yingxian Lu is a content producer at Thatgamecompany, where she leads in-game event/season production and cultural localization for Sky: Children of the Light. Her work focuses on emotionally ...