This is a proposed naming-rights deal, which means very little is going to change from the customers' point of view.

Diamond Sports Group has been in talks with FanDuel since February, but a deal has finally been submitted to the court for approval. Goodbye, Bally Sports channels, and hello to FanDuel Sports Networks.

Diamond — the parent company of Blues regional telecaster Bally Sports Midwest — has been in bankruptcy proceedings since March 2023, a result of dwindling cable viewership over the years.

FanDuel is set take over branding of the current Bally Sports RSNs with content and advertising as part of the deal.

After years of uncertainty surrounding the fate of the Bally Sports regional sports networks, a new company has stepped up to lend the channels its name. Bally Sports networks will be renamed after FanDuel "as early as next week,

Bankrupt sports broadcaster Diamond Sports Group is seeking court permission to re-brand its network of Bally Sports local channels to FanDuel under a naming rights deal with the betting giant.

As the NHL and the NBA seasons get underway, according to CNBC Sports, Bally Sports’ parent company Diamond Sports Group, which broadcasts your Detroit Tigers, Pistons, and Red Wings, is set to sell the naming rights to FanDuel Sports Network in a new deal.

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Diamond Sports and FanDuel have reached a naming rights agreement for Diamond Sports' regional sports networks.