A more realistic device to swap, the Samsung Galaxy S21, is only priced at £240 ($304.05). In the U.S., Samsung will pay $650 for the same handset, almost double what U.K. shoppers are being offered.

Using this Black Friday deal at the official Samsung site, you can either get an unlocked 512GB device for $950 without a trade (a record-low) or a device for as little as $499 with the trade. In the former case, today's discount at Samsung is a whole $100 better than Amazon's cheapest price for a 512GB model, so it's absolutely worth checking out.

Samsung is rolling out the most compelling promotions of the year for Black Friday and the Galaxy S24 Ultra is at the center of it all. On the official store, if you purchase the 512GB version of the Galaxy S24 Ultra, you will only pay the price of the 256GB model ( “double the storage on us”) and this alone saves you $120.

Now is the best time to pick up one of Samsung’s ultra-premium smartphones, with the Samsung Galaxy S24 Ultra now just $949 at Amazon. That's $350 off! Or if you’d rather something flashier the Galaxy Z Fold 6 is now $1,320 — $500 off the usual price. If you’d rather have a TV, then the 48-inch S90D OLED is now under $1,000.

SAVE $350: As of Nov. 22, the Samsung Galaxy S24 Ultra (256GB) is marked down to $949.99 at Amazon for Black Friday. That’s 27% off its list price of $1,299.99.

Samsung joins the Black Friday frenzy with massive discounts on its flagship Galaxy S24 Ultra, Z Fold 6, and other devices, check the best deals here.

Black Friday has come early on Amazon, with the Samsung Galaxy S24 Ultra deal dropping the price to just $949.99.

The Samsung Galaxy S24 Ultra is now a flat $400 off with this early Black Friday deal on Best Buy! Read everything about the deal here.

Also got an older handset to trade in? Samsung will knock as much as £490 extra off the cost of the S24 Ultra, depending on the age and condition of your unwanted phone. That makes the flagship (which will be current until at least early 2025) something of a steal.

Samsung has announced deals on its flagship smartphones as part of its Black Friday limited period offer. Galaxy Z Flip 6, Galaxy S24 Ultra and more

Is there anything wrong with the Galaxy S24 FE sitting in front of me — at $649, to be precise? No. It’s fine. Its battery goes all day. It plays demanding games. It’s reasonably priced. These are all good things.