Apple's smartphone shipments in China plunged 25% in the fourth quarter of 2024, data from research firm Canalys showed, as the iPhone maker faced mounting pressure from a resurgent Huawei in one of its biggest global markets.

Apple took the number one spot but saw a 25% year-over-year decline after having shipped 13.1M units in the fourth quarter of 2024. The company had 17% of the Chinese smartphone market at the end of the fourth quarter, compared to 24% in the year-ago period.

Apple smartphone shipments in China fell 25% in the fourth quarter, while Huawei's rose 24%, data from research firm Canalys showed on Thursday. Apple shipped 13.1 million units versus Huawei's 12.9 million,

Phone shipments plummeted 25 per cent in China last quarter, pushing Apple to third place for the year amid rising competition.

Recent reports have revealed extremely shocking news for Apple, as Apple has eventually lost its tag of top smartphone seller in the country China as it has gradually dropped to the third position in the year 2024 and there are some significant reasons behind it.

Apple was dethroned as China's biggest smartphone seller in 2024, with local rivals Vivo and Huawei overtaking the iPhone maker after its annual shipments in the country declined 17%, data from research firm Canalys showed on Thursday. Julian Satterthwaite reports.

Apple lost its No. 1 spot in China as domestic rivals took advantage of the iPhone maker’s lack of artificial intelligence features available on phones purchased in the country, according to data from research firm Canalys.

Worldwide smartphone sales grew in 2024 following two consecutive years of decline according to reports from Counterpoint, Canalys, and IDC. The bulk of the growth came from Chinese manufacturers including Xiaomi and Vivo,