AI is one tool consumers can use to ensure they’re getting the best deals and to keep their holiday budgets under control.

Do you feel a deep bond with pop stars like Taylor Swift or Lily Allen -- even though you've never met them?If you do, then your behaviour is parasocial and bang on trend according to ...

Cambridge Dictionary has named its word of the year for 2025, alighting on “parasocial,” used to describe a connection that people feel with someone they don’t know – or even with an artificial ...