Comcast has formally unveiled plans to spin out most of its linear cable networks (except Bravo) to shareholders in a separate company, a move that President Mike Cavanagh said puts all of NBCUniversal “on a new growth trajectory.

On Wednesday morning, the media giant confirmed that it is spinning off most of its cable channels, including MSNBC and CNBC, into a separate publicly traded company. The new company doesn’t have a formal name yet — Comcast is simplycalling it “SpinCo” — a suitable label since employees’ heads are spinning with questions.

Comcast is spinning off many of NBCUniversal’s cable television networks, including USA Network, CNBC and MSNBC, into a separate public company.