The campaign targets Zillennials, the microgeneration born between 1993 and 1998, believed to be behind the rise of lab-grown ...

The campaign targets Zillennials, the microgeneration born between 1993 and 1998, believed to be behind the rise of lab-grown gems.

Diamond miner De Beers Group and diamond jewellery retailer Signet Jewelers, have launched ‘Worth the Wait’, a new natural ...

The two giants of the diamond business on Tuesday launched the "Worth the Wait" campaign targeting diverse couples soon to be ...

Signet and De Beers launch new natural diamond campaign-'Worth the Wait'-focused on the themes of modern love and evolving ...

As De Beers doubles down on natural diamonds over lab-grown ones, it’s releasing an ad campaign—in partnership with retail ...

82.5 Communications has won the creative mandate from De Beers Group, a diamond company. According to the company, De Beers ...

There are approximately 53 international Sightholders currently buying rough diamonds from De Beers' Global Sightholder Sales ...

Recognising the immense growth potential within the Indian market, the company aims to strengthen the emotional connection ...

The campaign leverages Signet's consumer insights and De Beers Group's emotional storytelling to emphasise the priorities of modern couples in their relationships.

Mumbai: 82.5 Communications has won the creative mandate from De Beers Group to further ignite the passion for natural diamonds among Indian consumers. Recognising the immense growth potential within ...

When geologists from De Beers discovered diamonds in Botswana, it transformed the country for the better. De Beers says it has the strictest standards in the industry, and diamonds from Botswana are ...