Oop! Talk about a big boo-boo. Mattel has found itself at the center of a controversy following the launch of its “Wicked” dolls, based on the highly anticipated film adaptation of the Tony-winning musical starring Cynthia Erivo and Ariana Grande.

Mattel has some wicked problems after a packaging error occurred with the upcoming movie's collectible dolls. "Wicked" dolls manufactured by Mattel misprinted the promotional movie website wickedmovie.com. The misprint, which left the word movie out of the URL, directed consumers to an adult-rated website.

A skin site is seeing surging levels of traffic after its URL was accidentally printed on the packaging of “Wicked” doll boxes. Toy giant Mattel has manufactured merch for “Wicked,” the upcoming movie adaptation of the beloved Broadway play, including two dolls based on protagonists Glinda and Elphaba.

It’s true! WTF?!!” one person on X (formerly Twitter) wrote after checking the URL on the doll boxes she purchased

Mattel, the toy company most known for its Barbie dolls, has recently issued an apology for the printing mistake on the new Wicked dolls.

Mattel is pulling its Wicked dolls from some store shelves because of a misprint directing shoppers to a pornographic site. Meanwhile, resellers are listing the products on eBay for up to $500.

El Segundo’s toy giant Mattel says it “deeply” regrets an error on the packaging of its “Wicked” movie-themed dolls, which mistakenly links toy buyers to a pornographic website. The error gained attention on social media over the weekend,

A typographical error on the boxes has wrapped the toy company in a major controversy, stating that it will take "immediate actions to remedy it". Social media was buzzing this weekend after several users noticed the glaring mistake made by the American toy company Mattel on the packaging of its new doll inspired by the main character of the movie Wicked.

Mattel has issued an apology following the discovery of a significant misprint on their new "Wicked" movie-themed dolls, where packaging accidentally includes a link to an adult website instead of the official movie site.

The toy conglomerate says they ‘deeply regret this unfortunate error and are taking immediate action to remedy this’