F1 knew it couldn’t lean on quite the same intrigue for its second visit to Las Vegas. It also couldn’t realistically expect to repeat the money-spinning success of year one, which generated half a billion dollars for the local economy and $77 million in tax revenue, outstripping all expectations.

The return of motor racing’s Formula 1 (F1) series to Las Vegas failed to capture the strong domestic viewership of the 2023 inaugural race, despite seeing Max Verstappen clinch the 2024 World Drivers Championship.